What I do:
I build high-performing integrated marketing teams where the whole is greater than the sum of the parts.
For Marketing Clients.
I build integrated marketing teams for global clients at scale, combining all modern marketing needs: creative, strategy, media, technology, performance, data analytics, PR, retail/commerce, and production.
I understand the difficult business environment and growth imperatives that companies face today. Growth doesn’t come from easy places, and you need hard-working ideas from exceptional partners.
With a deep background in strategy, I ensure that you get the most effective marketing solutions to build your brand. I can also tell you the difficult but necessary truths you need to hear.
I act as a single point of contact for client organizations to ensure you get a seamless experience, excellence service, the best ideas, and the right value out of all of your agency partners.
I know how to navigate agency and holding company structures, and I ensure agency politics and barriers don’t get in the way of collaboration, so your brand and the people who buy it will always come first.
As a truly global leader, I understand the needs of global businesses. I’ve lived and worked in Asia-Pacific, EMEA, and North America, and have led teams and run businesses on five continents.
My clients have included many of the Fortune 100, including Coca-Cola, PepsiCo & Frito-Lay, Wrigley’s, ConAgra, Nintendo, Starbucks, P&G, Colgate Palmolive, Unilever, Kellogg’s, Walgreens Boots, 7-Eleven, QVC, and Marriott. I have particularly deep experience in FMCG, Health, and Retail.
For Agencies.
I lead advertising agencies and integrated client teams. I’ve worked for holding companies like Dentsu, WPP and Omnicom, and for individual agency networks like VMLY&R, Leo Burnett, and TBWA/Chiat/Day. I have run offices and regions, with P&L and revenue responsibility up to $80m USD.
As a truly global leader, I’ve lived and worked in Asia-Pacific, EMEA, and North America, and I have led teams on five continents.
I have repeatedly built high-performing and profitable organizations, including being recognized with several “agency of the year” accolades.
I excel in hiring and managing diverse cross-cultural global teams, creating agency cultures where people feel valued and want to work, and developing talent to deliver their best work.
I especially know how to create the conditions for creative success, where people feel trusted, supported, empowered, valued, and able to take creative risks. And while awards aren’t everything, my teams have regularly been recognized with awards at Cannes, Effies, D&AD, and other shows around the world. I’ve also judged shows including the Clios, Effies, and Campaign Magazine Digital Awards.
I’ve worked across many agency functions, including client management, strategic planning, media, broadcast production, and finance. That gives me a unique perspective into how the whole agency ecosystem works, and how to get the best out of each part.
I know how to navigate agency and holding company structures, financials, politics, and egos to get the best out of the entire organization and to ensure we deliver sharp strategies, bold creativity, and strong client relationships.